The Spiral. The Anti-Swoosh. In one sense, the Spiral means nothing. In a different sense, it means everything the Swoosh does not. It stands for choice. It stands for difference. It stands for you. It stands for nothing athletic, nothing to do with clothing, nothing to do with underpaid workers in far away countries (like New Jersey).

We urge you to take a stand against the Swoosh. Paint the Spiral on a t-shirt, your black leather jacket, your shoes or your notebook. When they ask you what the Spiral means, be enigmatic: "It means everything and nothing." If you're going to believe in a symbol, make sure it means what you think it means. And the Spiral means that and everything else. The Spiral is phat. The Spiral is the bomb. The Spiral is muy green. The Spiral is Chewbacca Fly. The Spiral is the shit.

Be the Spiral because the Spiral wants to be you.

Please use the Spiral logo for whatever purposes you feel are appropriate. Do not use it for shameless commercialism. If someone trademarks the Spiral, this is a violation of the original purpose. Avoid being a pawn of this type of behavior. Illustrator or Photoshop versions of the Spiral are available by e-mail (Okeefine@aol.com). Please specify Mac or IBM. Or send computer disk and proper return postage to Lies Mag, 1112 San Pedro NE #154, Albuquerque, NM 87110. Feel free to change and manipulate the Spiral to fit with your non-conformist needs.

return to the basement.